Baron Horizons
Meet the OriginsProducer highlight

Toca da Onça

Sítio Toca da Onça · Mantiqueira de Minas, Brazil

Luciana Flores Martins Swan in a Toca da Onça shirt and straw hat, standing beside a coffee tree
  • Four decades of coffee
  • Farmed regeneratively
  • For the soil, the water and the climate
Follow the horizon

The Beginning

A family farm with forty years of coffee, and a new generation bringing new ideas.

A bee visiting a white coffee flower
Coffee in bloom.
  1. 1980s

    The family farm begins producing coffee

  2. 2022

    Luciana takes over and turns to regenerative agriculture

  3. 2023

    Among Brazil’s Top 100 coffees by women producers

  4. Today

    Regenagri certified, with award-winning lots every year

Tradition, with new ideas.

The People

Luciana checking the branches of a coffee tree in morning light

An architect turned farmer.

Luciana Flores Martins Swan
Producer

In 2022 Luciana took over her family’s farm and brought a new perspective: sustainability and innovation. She believes an exceptional coffee begins with respect for the land and the people who work it, combining nature, science and passion.

Her team trains continuously and refines its processes every harvest, from natural sun-drying to fermentation with the farm’s own microbiota.

The Land and the Lots

Altitude range of Sítio Toca da Onça: coffee grows from 900 m to 1,200 m.
  • Sítio Toca da Onça

    Mantiqueira de Minas, Minas Gerais900–1,200 m
  • Specialty grade

    Specialty lots score 83 points and above83+ points

Varieties

  • Arara
  • Bourbon
  • Topázio
  • Mundo Novo

Processes & flavour

  • Natural, sun-dried

    Yellow fruits, honey, caramel, milk chocolate and almond. Citrus acidity and a creamy body.

  • Anaerobic fermentation

    Fermented with the farm’s own microbiota. Wild berries, dark and dried fruits, spice, citrus acidity and a liqueur-like body.

The Terroir

Curved rows of coffee across the hills, with the Mantiqueira mountains on the horizon
Mantiqueira de Minas

High hills, under the araucarias.

A favourable climate, abundant natural resources and close attention to detail underpin the farm’s award-winning coffees.

  • 900–1,200 mAltitude across the farm
  • 40 yearsOf coffee on this land
  • DOMantiqueira de Minas Geographical Indication

From tree to patio

  • Clusters of ripe yellow coffee cherries on the branch
    RipeningYellow cherries on the branch
  • A hand holding freshly harvested cherries at different stages of drying
    HarvestCherries picked at peak ripeness
  • Coffee drying in mounds on a patio lined with araucaria trees
    DryingSun-dried on the patio
  • A seriema bird walking across the drying patio
    BiodiversityA seriema visits the patio

What Toca da Onça Stands For

Respect for the land and for the people who cultivate it.

Aerial view of a harvester working between long rows of coffee trees at golden hour
Harvest time between the coffee rows.
Regenerative agriculture

Since 2022, Luciana has farmed with regenerative techniques. Each one works for the land as well as the coffee.

  • Soil health

    Living, healthier soil for the coffee to grow in.

  • Biodiversity

    More room for plants, pollinators and wildlife.

  • Water retention

    Healthier soil holds more water.

  • Carbon sequestration

    Carbon drawn down and stored in the land.

  • Climate

    Farming that helps mitigate climate change.

  1. Certified regenerative

    Regenagri certification attests to regenerative practices, soil health and the wellbeing of those who work the land.

  2. Better every harvest

    Innovative processes and continuous team training raise the quality of each harvest.

  3. Traceable quality

    Certified practices and a protected origin, so every lot can be traced back to the farm.

Recent recognition

  • 2025
    5th place · 14th COOPERVASS Specialty Coffee Competition
  • 2025
    6th place · 1st Campanha / EMATER-MG Specialty Coffee Competition
  • 2023
    3rd place · 12th COOPERVASS Specialty Coffee Competition
  • 2023
    Top 100 · 6th Florada Premiada, Brazil’s competition for women coffee producers
  • 2022
    1st place · 11th COOPERVASS Specialty Coffee Competition
  • 2022
    10th place · 1st Mantiqueira de Minas Competition
  • 2022
    Top 20 · COCAMIG, best coffees of Southern Minas Gerais
  • 2022
    Top 150 · Coffee of the Year (COY), best coffees in Brazil

Certifications & origin

  • Certifica Minas Café
  • RegenagriRegenerative agriculture certification
  • Mantiqueira de MinasGeographical Indication seal
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